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Middle East

UAE consumers now expect value, ease and affordability together: Milana Boskovic

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face growing pressure to respond to more diverse and rapidly…

INSIGHTS

Middle East loyalty market forecast to reach US$5.6bn by 2030

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty…

NEWS

AI turns audience intelligence into a new media revenue engine: report

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…

INSIGHTS

Haus Labs by Lady Gaga to launch in the Middle East

Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional debut exclusively through…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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LIONS to launch Riyadh event in 2027 as it expands Middle East presence

LIONS, the organization behind Cannes Lions, Effie, Contagious and WARC, will launch LIONS Riyadh in December 2027 as part of an expansion of its regional presence…

NEWS

Wego: Middle East travel demand held steady despite disruption

Travel searches in the Middle East held steady even as flight bookings fell sharply following airspace closures in late February, with destination rankings shifting as access…

NEWS

OpenAI names Mark Bambury to lead ads business in EMEA

OpenAI has appointed advertising industry veteran Mark Bambury as Head of OpenAI EMEA, Ads, as the ChatGPT maker builds out its advertising operation across Europe, the…

NEWS

Bvlgari’s new CEO Laura Burdese backs iconic lines over constant launches

Bvlgari’s new chief executive Laura Burdese is betting on consistency rather than constant novelty as the Italian jeweller and watchmaker seeks to sustain growth in a…

INSIGHTS

Middle Eastern beauty market poised to reach $21 billion by 2030

The GCC beauty market is projected to grow from $14.3 billion in 2025 to nearly $21 billion by 2030, according to the 2026 Middle East Beauty…

INSIGHTS

Victoria Beckham identifies Middle East as key growth market for fashion brand

Victoria Beckham’s fashion business has identified the Middle East as its second-biggest geographical priority after the US, as the designer’s label enters a new phase of…

NEWS

The GCC consumer is spending but not carelessly

The GCC consumer is still spending. But increasingly, every purchase comes with a calculation: Is it worth it? That tension is becoming one of the defining…

INSIGHTS

Why copy-paste global campaigns no longer work in the Middle East

Social media use in the Middle East and North Africa is among the highest in the world, making it one of the most digitally engaged consumer…

THE-VIEW

Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

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