June 14, 2023
Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023
Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.
Microsoft
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Read moreJune 6, 2023
Who’s Afraid of Big Bad Tech?
As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…
Read moreMay 6, 2022
WARC Report: Big Tech’s Shares Growing Significantly In Post-Covid Era
Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad…
Read moreNovember 29, 2021
Companies in MEA Need to Overcome Barriers to Unlock Value of 5G
A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…
Read moreJune 29, 2021
Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
Read moreMarch 22, 2020
Brand Communications During Times of Crisis
People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head…
Read moreAugust 7, 2019
Why Google Is Looking For New Search Providers In The EU
After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early…
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June 25, 2019
Virtual Reality Unfulfilled Promise
By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…
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June 23, 2019
Launch of Microsoft Data Centers Amid Talks About 5G
By Afreen Khan Microsoft opens its first data centers in MENA, the company announced last week at an event held in Dubai. The two…
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October 15, 2014
Microsoft and Etisalat sign global framework agreement
Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15 countries to leverage the power of the Microsoft…
