This appointment follows the earlier announcements of Stacy Anderson as Deputy Managing Director, Omar Khan as Head of Data & Analytics, and Andreas Skopal…

Stacy brings a wealth of experience and expertise in digital and business growth consultancy, omnichannel strategy, CXM, and transformation.

Associate Director – Performance at Merkle

Khan has previously worked in various leadership positions with NTT Data, Microsoft, and the NHS.

Agreement kicked off on June 1, 2022.

Data-driven CXM organization, Merkle has been selected by Alhokair to deliver the performance marketing strategy for its retail clients.

The expansion will see Merkle open hubs in Riyadh and Jeddah.

Meet Beth Williams, Head of Performance Media at Merkle

New leadership structure also sees Beth Williams promoted to head of performance

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as…