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McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

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McDonald’s UAE grows Junior Sports Academy beyond paddle, adding basketball, football, and cricket to the program

The expanded sports Academy will offer more children the chance to join professional-led sessions designed to build skills, confidence, friendships and provide a whole lot of…

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Riyadh International Catering Corporation (RICC McDonald’s) Partners with MRM Saudi Arabia as Its New CRM Agency of Record (AOR).

The win expands MRM’s global partnership within the “McFamily” of agencies.

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McDonald’s Bahrain Turns Market Volatility into a Flavour Opportunity with ‘Buy the Dip’ Campaign

Playful promotion ties dip prices to the Nasdaq index

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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McDonald’s UAE to donate 100% of Sundae sales on June 12

All proceeds will be donated to the Red Crescent Medical Center, providing free healthcare services to those who need it most

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McDonald’s goes McMenuless for McLovers

In an unprecedented move, McDonald’s decided to remove its menu across all its restaurants in Saudi Arabia.

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Leo Burnett Dubai and McDonald’s Qatar Turn Menu Items into a currency with ‘The Mc Donald’s Exchange Rate’

McDonald’s Qatar, in partnership with Leo Burnett Dubai, has launched the McDonald’s Exchange Rate—a first-of-its-kind digital platform that establishes real-time trading values between McDonald’s menu items.

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McDonald’s Isn’t for First Dates. It’s for Every Other One

Teaming up with FP7McCann Dubai, McDonald’s admits it may not be ideal for your first date, but it is for every other date; the second, the…

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MCDONALD’S UAE LAUNCHES THE MCCRISPY

McDonald’s UAE introduces its latest menu item; the McCrispy - a chicken burger that delivers a flavorful crunch.

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Palestine Drinks: Solidarity in a Can

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to a sellout of a million cans in just one week. In an exclusive interview,…

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McDonald’s UAE Raises AED325,000 for Emirates Red Crescent this Ramadan Through Sale of ‘The Cards for Good’

100% of the proceeds of the cards will be invested into various worthy causes led by Emirates Red Crescent.

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Publicis Groupe Appoints Nadim Ghrayeb as Business Lead for Studio M

Publicis Groupe has appointed Nadim Ghrayeb as the Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s…

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YouGov’s Advertiser of the Month KSA – January 2023

Which brands made it to the top?  

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