New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

Only 37% of retailers currently have off-site programmatic advertising as part of their retail media/monetization strategy. 48% of brands expect their retail media investments…

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

Majid Al Futtaim’s State of the UAE Retail Economy Q4 report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to…

Which brands made it to the top?

Cicero & Bernay Communication Consultancy and 3Gem Research & Insights launch the third edition of the annual regional corporate social responsibility survey report.

YouGov’s latest Global Media Whitepaper report studies media behavior across 18 international markets. The report finds out how in-person media activities are most likely to…

Houbara, an integrated creative and content-driven communications agency released its inaugural Environmental, Social, and Governance (ESG) Report for 2021.

Digital Turbine conducted World Cup Research to understand and analyze the behavior and preferences of viewers in UAE, KSA, and Egypt during the World Cup,…

US-based independent research consultancy, Forrester, has just released its analysis of the seven major media agency groups based on a wide range of capabilities…

The latest impact report commissioned by Google in collaboration with the research, strategy, and policy consultancy, Public First reveals how Google’s products contributed to…