Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…
In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…
Now we know why FMCG brands must shift from channel obsession to product truth, innovation, and shopper relevance in 2026. Retail media, AI, social commerce, omnichannel…
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending and increased…
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with…
Dorothy was right. We’re not in Kansas anymore. Sadly, we are not even over the rainbow! It’s amazing that the Wizard of Oz was so prescient,…
Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your…
The FIFA World Cup comprises eight groups with 32 teams playing 64 games over 30 days. There is a total of 5,760 minutes of football playing time –…
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