Loyalty - Communicate Online

Loyalty

GCC consumers prioritize value in loyalty programmes: Dragonpass

Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…

NEWS

Loyalty today is built through grounded consistency, says Ghida Batal

In a region shaped by rapid digital change, shifting loyalties, and geopolitical uncertainty, brands are being forced to rethink how they stay relevant beyond price and…

CPG-FMCG

Loyalty is dead. Long live the product

Now we know why FMCG brands must shift from channel obsession to product truth, innovation, and shopper relevance in 2026. Retail media, AI, social commerce, omnichannel…

NEWS

Ramadan spending lifts GCC loyalty market amid digital push

Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending and increased…

NEWS

Branded

How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with…

NEWS

The assault on loyalty

Dorothy was right. We’re not in Kansas anymore. Sadly, we are not even over the rainbow! It’s amazing that the Wizard of Oz was so prescient,…

NEWS

Six ways to keep creativity alive at work

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your…

NEWS