June 13, 2025
The LEGO Group Reimagine Father’s Day Gifting with a Playful Twist
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
Lego
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Read moreApril 30, 2025
Vlada Botorić, on Lego, fandom and pop culture
Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…
Read moreDecember 4, 2017
The Lego Group appoints Initiative as global media agency
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…
