Marketing to Apple users just got A LOT harder & other lessons from WWDC 2018
Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements,…
NEWS
The Lego Group appoints Initiative as global media agency
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering…
NEWS
