Turning clichéd gifts into creative keepsakes through the power of play.
Assistant Professor Vlada Botorić of Zayed University, a life-long LEGO enthusiast and one of the few regional experts on fandom culture, is uncovering how brands like…
The LEGO Technic design team created the model in collaboration with McLaren Automotive. Both teams were focused on implementing cutting-edge functionality in the model, as a tribute…
Agency also racks up Gold, Silver, and Bronze Loeries.
Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements,…
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering…
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