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MENA Effie awards mark 16th edition with grand celebration in Riyadh

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event held on…

NEWS

Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja

By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer base.  Adel…

NEWS

Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella and Effie…

NEWS

Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers

Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact sessions designed…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This Is Egypt…

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Priya Cima appointed TBWA\RAAD’s Talent and Organizational Development Specialist

TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations. She will lead organizational…

NEWS

dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”

62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…

NEWS

The Sound of a Saudi Weekend: How Music Sets the Vibe for a Nation in Motion

Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of life slows…

NEWS

Saudi Arabia and UAE among top 20 nations globally for AI talent density, Global AI Competitiveness Index

King Abdullah University of Science and Technology (KAUST) enters top 150 universities globally for producing AI talent, becoming the highest-ranked university in Middle East.

NEWS

Saudi Arabia’s Global Reputation Shifts Positively

Driven by Vision 2030 and Economic Diversification Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the Kingdom Reputation…

NEWS

AMAALA invites the world to ‘Awaken Life’s Rhythm’

A global campaign heralding the arrival of a new wellness destination along Saudi Arabia’s Red Sea coast.

NEWS

AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis

A year-round line-up reflects AlUla’s evolution into a world-class destination for culture, music, heritage, wellness, sport and adventure.

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