November 30, 2025
MENA Effie awards mark 16th edition with grand celebration in Riyadh
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…
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Read moreNovember 20, 2025
Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja
By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…
Read moreNovember 19, 2025
Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers
By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella…
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November 17, 2025
Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
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November 3, 2025
Five iconic ad campaigns that evoke nostalgia
Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy! 1.This…
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November 3, 2025
Priya Cima appointed TBWA\RAAD’s Talent and Organizational Development Specialist
TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations. She will…
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October 29, 2025
dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”
Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…
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October 24, 2025
The Sound of a Saudi Weekend: How Music Sets the Vibe for a Nation in Motion
Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of…
Read moreJuly 29, 2025
Saudi Arabia and UAE among top 20 nations globally for AI talent density, Global AI Competitiveness Index
Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy…
Read moreJuly 21, 2025
Saudi Arabia’s Global Reputation Shifts Positively
Driven by Vision 2030 and Economic Diversification Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the…
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July 17, 2025
AMAALA invites the world to ‘Awaken Life’s Rhythm’
AMAALA has unveiled its first global campaign: “Awaken Life’s Rhythm” — an invitation to experience a destination where every moment is rooted in presence.…
Read moreJuly 15, 2025
AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis
AlUla Moments has unveiled its eagerly awaited 2025-2026 calendar, inviting visitors from across the Kingdom and around the world to experience a year of…
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July 7, 2025
AlUla Desert Blaze Returns for 2025, Offering Fiery Test of Endurance in Ancient Landscapes
The heat is on once more as AlUla Desert Blaze returns for its 3rd edition to the ancient oasis on 15 and 16 August,…
