KFC has launched a new brand platform, ‘A Taste of What’s Next’, across the Middle East and North Africa (MENA), focusing on menu innovation, restaurant design,…
KFC has opened its first KFC Muse restaurant in Dubai, introducing a new global flagship design that combines immersive dining, interactive technology and expanded food and…
KFC Middle East CMO Ahmed Arafa and CHUCK Studios’ Olaf van Gerwen make the case for a culinary identity: a set of ownable food codes built…
When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…
In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…
When a viral TikTok moment showed Saudi food lovers sprinkling Srar Hail, a spicy seasoning by local cook Om Bdr, over KFC chicken, the fried chicken…
Brand brings viral “too-good-to-be-true” mobile ads to life.
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign.
The Middle East has long been recognized as a hub for exceptional gaming talent, with predominantly top-tier male gamers shining on the global stage. To change…
Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to a sellout of a million cans in just one week. In an exclusive interview,…
KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do…
This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.
Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the…
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