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Why ‘delicious’ isn’t enough: Inside KFC Middle East’s culinary identity

KFC Middle East CMO Ahmed Arafa and CHUCK Studios’ Olaf van Gerwen make the case for a culinary identity: a set of ownable food codes built…

NEWS

How brands across the GCC are reworking their marketing to reach Gen Z

When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…

NEWS

KFC Arabia’s Om Bdr collaboration drove record sales

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

How KFC made a local Saudi seasoning its ‘unofficial’ 12th spice

When a viral TikTok moment showed Saudi food lovers sprinkling Srar Hail, a spicy seasoning by local cook Om Bdr, over KFC chicken, the fried chicken…

CANNES-LIONS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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KFC TURNS FAKE ADS INTO REAL MOBILE GAMES WITH “ORIGINAL FAKE GAMES”

Brand brings viral “too-good-to-be-true” mobile ads to life.

NEWS

KFC INTRODUCES BRIBE BUCKET FOR CALL OF DUTY

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign.

NEWS

KFC Launches ‘The Original Gamechangers’ to Empower Saudi Female Gamers

The Middle East has long been recognized as a hub for exceptional gaming talent, with predominantly top-tier male gamers shining on the global stage. To change…

NEWS

Palestine Drinks: Solidarity in a Can

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to a sellout of a million cans in just one week. In an exclusive interview,…

NEWS

How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do…

NEWS

EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.

NEWS

UPDATE: Mindshare confirms Pizza Hut win

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the…

NEWS

Capillary Technologies raises $14 million Series B funding

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by…

NEWS
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