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Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Iran conflict hits UAE luxury sales, squeezes profits: report

Sales at top European luxury brands have sharply declined in the UAE, as the ongoing Iran conflict disrupts one of the industry’s fastest-growing markets, according to…

NEWS

The $50 billion question: What the Gulf crisis means for ad markets

The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…

INSIGHTS

From playbooks to “Special Forces”: Rethinking crisis comms in the Gulf

Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…

INSIGHTS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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FMCG brands rethink strategy as Middle East crisis deepens

The 2026 Iran crisis is not just a geopolitical event. It is a structural stress test for the region’s retail marketing and communications industry, writes Hadi…

CPG-FMCG

UAE Cybersecurity Council Warns: Secure your Connection As Iran Conflict Escalates

Hoda Rizk War has always been something you could see and hear: flashes in the sky, sirens, breaking news alerts. Now, it is something you might…

NEWS

Dubai hotels shift marketing strategy as regional tensions hit luxury tourism

Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked to the Iran conflict weigh on international tourism, according…

NEWS

AWS disruption after Iran-linked strikes exposes marketing sector’s cloud dependence in the Gulf

“The recent AWS disruptions were a reminder that even the most advanced digital infrastructure ultimately relies on physical systems that can be affected by real-world events,”…

NEWS

Influencers, brands and residents celebrate UAE resilience after Iran strikes

As Iranian missile and drone attacks rattled parts of the Gulf, social media across the region has become a space for reassurance, solidarity and resilience. On…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS

MCN guides brands through volatile regional media landscape

As geopolitical tensions reshape the media landscape across the Middle East, brands are being forced to reassess how, where, and even whether they communicate. In moments…

NEWS

How the Israel-US-Iran Conflict Is Impacting GCC Consumer Markets

The escalating conflict involving the United States, Israel and Iran has evolved into more than a geopolitical confrontation. For the economies of the Gulf Cooperation Council…

CPG-FMCG
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