Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…
Sales at top European luxury brands have sharply declined in the UAE, as the ongoing Iran conflict disrupts one of the industry’s fastest-growing markets, according to…
The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…
Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…
The 2026 Iran crisis is not just a geopolitical event. It is a structural stress test for the region’s retail marketing and communications industry, writes Hadi…
Hoda Rizk War has always been something you could see and hear: flashes in the sky, sirens, breaking news alerts. Now, it is something you might…
Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked to the Iran conflict weigh on international tourism, according…
“The recent AWS disruptions were a reminder that even the most advanced digital infrastructure ultimately relies on physical systems that can be affected by real-world events,”…
As Iranian missile and drone attacks rattled parts of the Gulf, social media across the region has become a space for reassurance, solidarity and resilience. On…
By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…
As geopolitical tensions reshape the media landscape across the Middle East, brands are being forced to reassess how, where, and even whether they communicate. In moments…
The escalating conflict involving the United States, Israel and Iran has evolved into more than a geopolitical confrontation. For the economies of the Gulf Cooperation Council…
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