Rather than warning people about screen addiction with statistics or scare tactics, IKEA approached the problem with humor. Created around miniature IKEA-inspired beds for smartphones, the…
IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…
Carla Klumpenaar, GM of Marketing, Communications, HF & Retail Design, has contributed this op-ed exclusively for Communicate.
IKEA celebrates parents and caregivers with its “Back-to-Me” campaign, redefining the Back-to-School season. Customers can enjoy up to 50% off selected products and 10% cashback as…
Al-Futtaim IKEA proves their products are for the long haul in your lifetime.
Al-Futtaim IKEA launches desktop GIPHY to furnish even your computer.
With "Don’t worry, you can afford it," IKEA addresses common pet-owner situations, reassuring customers with affordable solutions.
Which brands made it to the top?
Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on board.
Communicate’s latest issue is out!
In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to…
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