An Open Door to Transformative Collaboration
Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on board.
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Collaboration: the Key Creativity Accelerator?
Communicate’s latest issue is out!
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Guess what Ikea is cutting from its marketing plans
In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to…
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