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IKEA puts smartphones to bed before their owners sleep

Rather than warning people about screen addiction with statistics or scare tactics, IKEA approached the problem with humor. Created around miniature IKEA-inspired beds for smartphones, the…

CANNES-LIONS

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Why you wake up tired, and the simple habit that can help

Carla Klumpenaar, GM of Marketing, Communications, HF & Retail Design, has contributed this op-ed exclusively for Communicate.

NEWS

IKEA Flips the Script on Back-to-School with its ‘Back-to-Me’ Campaign

IKEA celebrates parents and caregivers with its “Back-to-Me” campaign, redefining the Back-to-School season. Customers can enjoy up to 50% off selected products and 10% cashback as…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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