Blockchain technology is finding its way into digital advertising.
Data mining and monetization platform, MEMob+ opens offices in Riyadh and Doha
Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.
Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.
The new agreement follows a stringent review by McDonald's global risk assessment team.
