Sir Martin Sorrell pulled off a great stunt in the early 2000s. He called a press conference and claimed that WPP had developed software that could…
Whilst George Bush was riding high on the narrative of the first Gulf War, Bill Clinton beat him flat out in the 1992 presidential election with…
Now that Ferran Torres’ goal for Spain closed the World Cup, we can finally take a well-deserved summer break. So, before we all hit the beach,…
Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…
Should you still spend an obscene amount of money and attend Cannes Lions? Definitely if you want to declare residency inside the warm and cozy rectal…
French communications, data and marketing company DEKUPLE Group has entered the Middle East market through a new venture, Das Kapital Dekuple Group, established in partnership with…
Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…
DDB’s sunset has been in the news for more than a month. Now, the Guillotine has fallen. Any Adman’s feed on LinkedIn is filled with opinions,…
Ramsey will join Firas Medrows the current Regional Executive Creative Director at the helm of DDB’s creative departments.
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