Influencer marketing has become an important tool for brands seeking consumers in Saudi Arabia and the United Arab Emirates. But as companies commit more money to…
Most coverage of YouGov’s Most Recommended Brands 2026 went to the rankings. Emirates came first in the UAE, while Saudia came first in Saudi Arabia. I…
Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…
TOD by beIN has partnered with GHMZA Group to develop and produce a new Gulf psychological and social thriller as part of its TOD STUDIOS Originals…
What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…
The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands compete for affluent local…
WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…
Hardee’s has launched the Gold Star Wraptor, a limited-time addition to its Wraptor range, across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain, as the…
OpenAI is in early discussions with major investors about a new funding round that could value the ChatGPT maker at around $1.2 trillion, putting the company…
The GCC consumer is becoming harder to define — and that may be the most important insight for brands operating in the region. The traditional image…
Social media is no longer simply another channel in the marketing mix. Globally, brands are moving towards a social-first model, where platforms such as TikTok, Instagram,…
A colleague once got corrected in a client meeting for using the word “presently” to mean “soon”. The correction came from a senior expat who wanted…
Europe’s growing concern that the United States could theoretically disrupt access to critical digital services is likely to resonate beyond the continent, prompting Gulf countries to…
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