Gulf - Communicate Online
Gulf

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

GCC consumers prioritize value in loyalty programmes: Dragonpass

Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…

NEWS

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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GCC CPG marketing shifts from reach to revenue accountability

For years, CPG marketing in the GCC ran on a predictable formula: build mass awareness on TV, reinforce with digital, and rely on in-store visibility to…

THE-VIEW

From reach to relevance: the rise of data-driven commerce in Gulf

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…

INSIGHTS

The $50 billion question: What the Gulf crisis means for ad markets

The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…

INSIGHTS

From playbooks to “Special Forces”: Rethinking crisis comms in the Gulf

Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…

INSIGHTS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…

NEWS

Melt Media launches free marketing support programme for UAE businesses amid Gulf crisis

Melt Media, the digital arm of MELT Global, has launched a community solidarity initiative offering free marketing consulting and at-cost digital services to businesses across the…

BRANDS

Regional crisis threatens to erase up to $93bn in global ad spend growth

A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two years, according to scenario…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS
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