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Gulf

Social-first marketing in the GCC: Why the Gulf is moving faster than global trends

Social media is no longer simply another channel in the marketing mix. Globally, brands are moving towards a social-first model, where platforms such as TikTok, Instagram,…

INSIGHTS

The real problem isn’t bad English. it’s bad communicators

A colleague once got corrected in a client meeting for using the word “presently” to mean “soon”. The correction came from a senior expat who wanted…

THE-VIEW

Europe’s ‘internet kill switch’ fears could become a wake-up call for the Gulf

Europe’s growing concern that the United States could theoretically disrupt access to critical digital services is likely to resonate beyond the continent, prompting Gulf countries to…

INSIGHTS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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How Gulf brands turned the Empire State proposal arrest into a viral marketing trend

A dramatic rooftop proposal that landed two Russian climbers in legal trouble in New York quickly became one of the Gulf’s hottest real-time marketing templates, with…

NEWS

Narrative Shapers, PR Academy partner to deliver communications training across Gulf

Gulf-based communications consultancy Narrative Shapers has partnered with the United Kingdom-based PR Academy to develop and deliver specialized training courses and workshops for marketing and communications…

NEWS

Saudi Arabia beats gulf inflation heat as food prices stay below 2%

Saudi Arabia has so far managed to shield its consumer packaged goods (CPG) sector from the worst of the inflationary shock triggered by the Middle East…

NEWS

GCC healthcare businesses adopt specialized B2B marketplaces

Healthcare and wellness businesses across the Gulf Cooperation Council are increasingly turning to specialized B2B marketplaces as the region’s healthcare sector becomes more digital, commercially active,…

NEWS

Gulf markets accelerate global digital commerce transformation

The Middle East is among the regions helping drive the convergence of social commerce, quick commerce, super apps and AI-powered retail systems, as digital shopping channels…

NEWS

Fuse expands Gulf presence with new Dubai office

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding its presence in the Gulf region as…

NEWS

Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

NEWS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

GCC consumers prioritize value in loyalty programmes: Dragonpass

Dragonpass said on Thursday its latest Loyalty Index showed consumers in the Gulf Cooperation Council (GCC) place greater emphasis on tangible value and everyday benefits when…

NEWS
Trends
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