Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…
Digital commerce reshapes how brands grow across the Middle East. The rules around creativity, accountability, and customer experience are rapidly evolving. Oliver White, Group Executive Director…
Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…
By Brenda Kassir, Associate Director of Strategy, Cheil Middle East & Africa
By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to. Some seven…
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