Global Ad Trends

Netizency’s Social Recap: August 2024

Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere and highlighting…

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TBWA Announces New Global Leadership Team

Erin Riley, TBWAChiatDay US CEO, is elevated to Global CEO alongside Erwan Guillou as Global CFO.

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Amazon Ads “unBoxed” 2022: 4 Advertising Trends To Watch

Marketers across the region are facing a transforming industry - accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss these trends…

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IMA and IFAC Release Latest DE&I Report in Global Series

In the MENA region, 53% of female respondents and 83% of respondents with a disability have left an employer due to a lack of DE&I.…

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Branded

YouGov Study: Uncovering the Socially Responsible Sports Fan

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile and behaviors.…

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Wunderman Thompson Survey: Awareness of Metaverse Doubled in Less Than a Year

Hard statistics from the report found that 76% percent of people feel the metaverse will allow for authentic self-expression and 74% feel that it is the future.

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Netflix Is Now ‘Open’ To Selling Ads

Co-CEO Reed Hastings acknowledged that the global streaming platform will be acquiring advertisements in the next "couple of years."

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7 Tips to Increase your App Downloads, Thanks to Programmatic Advertising

Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around your mobile…

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