User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying journey,”…
By Team Flowwow
The new digital media hub aims to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z and Millennials…
This long table discussion delved into the many compounded challenges young women today are actively battling within the 2023 professional landscape. Asiya Ali, Managing Director of…
By Fatema Lokhandwala, Senior Content Editor, Socialize
By Sherin Hamdan, Business Development Executive, Keel Comms
The report unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping experiences.
By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.
What young talent look for in a job and how employers can give it to them.
Jon S. Maloy, Regional Creative Director at global experiential communication group Auditoire (part of Omnicom Group), tells marketers how they can truly relate with their younger…
Talkwalker and Khoros Intelligence investigates the nature of GenZ and what makes them tick.
Hussein Freijeh, General Manager of Snap Inc. for the MENA region shares with Communicate about Snapchat's plans for domination in 2021
Global Web Index report focuses on profiling the Gen Z audience and explains what impacts this generation.
