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GCC CMOs strategic dilemma: 57% believe in brand, 72% chase short-term results

Brands across the Gulf Cooperation Council (GCC) are recalibrating marketing strategies as economic and geopolitical uncertainty reshapes priorities, with a growing number of chief marketing officers…

INSIGHTS

Culture Circle plans first UAE store as part of GCC expansion push

Culture Circle, an Indian hype and luxury marketplace, has launched operations in the UAE as part of its global expansion strategy, aiming to build an authentication-led…

NEWS

Battle for AI influencer trust intensifies as creator economy surges

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…

INSIGHTS

MENA gets first standardized influencer marketing guide

The Marketing + Media Alliance MENA (MMA MENA) has released the region’s first standardized framework for influencer marketing, introducing unified benchmarks for pricing, valuation, and campaign…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Europe becomes top Eid escape for GCC luxury travellers as private jet demand soars 144%

GCC luxury travellers are increasingly choosing Europe over traditional short-haul holiday destinations for Eid Al Adha this year, with private aviation demand witnessing a sharp surge…

NEWS

GCC e-commerce set for big Eid boom as shoppers back local brands

Eid al-Adha in the Gulf is no longer simply a seasonal retail spike powered by discounts and last-minute shopping. New data from UAE-based gifting marketplace Udora…

NEWS

GCC sports fans shift to Connected TV ahead of 2026 World Cup: study

Sports fandom in the Gulf is rapidly moving beyond traditional television and social media, with connected TV (CTV), digital audio and digital out-of-home (DOOH) emerging as…

NEWS

GCC healthcare businesses adopt specialized B2B marketplaces

Healthcare and wellness businesses across the Gulf Cooperation Council are increasingly turning to specialized B2B marketplaces as the region’s healthcare sector becomes more digital, commercially active,…

NEWS

Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS

GCC marketers rebalance brand and performance amid uncertainty

Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…

NEWS
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