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AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Retail media in the GCC: From digital shelf space to a new growth engine

Retail media is emerging as one of the most consequential shifts in advertising across the Gulf. What began largely as sponsored placements on e-commerce sites is…

INSIGHTS

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS

The Gulf Has the World’s Attention. Now It Must Create the Experience

Bringing the world’s biggest events to the Gulf was the start. The bigger prize is using storytelling, broadcast and technology to make the millions who never…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

Social-first marketing in the GCC: Why the Gulf is moving faster than global trends

Social media is no longer simply another channel in the marketing mix. Globally, brands are moving towards a social-first model, where platforms such as TikTok, Instagram,…

INSIGHTS

From Tiles to Trends: How Brands Are Selling a Way of Life

A tile is rarely the hero of the story. Until suddenly it is.  Luxury fashion houses now design hotels. Carmakers build ecosystems. Sports brands are becoming…

BRANDS

The Growth Story Has Changed. Has Your Agency Model?

By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…

AGENCIES

The Battle for Mobility Is No Longer About the Car

For years, mobility brands competed on fleets, availability and price. But as consumer expectations evolve, the real battleground is shifting from the vehicle itself to the…

BRANDS

Longevity economy set to reshape GCC consumer behaviour and brand strategies 

Marketing has spent decades treating age as destiny. Consumers are divided into generations and targeted according to assumptions about what people in their twenties, forties or…

THE-VIEW

Data is the new currency: Why out-of-home is finally growing up in the GCC

For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…

INSIGHTS

Leading in the AI era: Why emotional intelligence matters in marketing

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, and AI-driven personalization, the disruption is real, the pace is…

THE-VIEW

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS
Trends
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