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Why GCC CPG brands may need to rethink the mega-influencer premium

As influencer marketing expands across the Gulf, the growing emphasis on reach may be giving way to a more performance-led approach centred on engagement, relevance and…

INSIGHTS

Victoria Beckham identifies Middle East as key growth market for fashion brand

Victoria Beckham’s fashion business has identified the Middle East as its second-biggest geographical priority after the US, as the designer’s label enters a new phase of…

NEWS

Amazon Ads brings brands together for Gen Z push, offering cues for GCC marketers

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…

BRANDS

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS

GCC evolves from beauty sales market into global innovation and export hub: report

The GCC’s beauty industry is undergoing a fundamental shift from being a market that international brands sell into to becoming a market that increasingly influences what…

INSIGHTS

How The Odyssey turned Dubai billboards into a marketing spectacle

Christopher Nolan’s The Odyssey is taking the idea of a movie billboard beyond simply displaying a film poster, with Universal Pictures Middle East using an eye-catching…

NEWS

Taco Bell returns to UAE with a new generation of consumers in its sights

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service…

BRANDS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

AI is rewriting advertising in the GCC — but humans still hold the creative advantage

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…

INSIGHTS

GCC hospitality enters its next chapter: From room growth to experience-led travel

The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel investment remains strong and governments across the GCC…

NEWS

From prompt to purchase: What ChatGPT Ads could mean for GCC brands

OpenAI has opened ChatGPT to advertising in India, marking a significant step in the company’s push to monetise one of the world’s most widely used AI…

NEWS

AI is becoming the newsroom’s second pair of hands across GCC and APAC

Artificial intelligence is rapidly finding its place inside newsrooms across Asia-Pacific and the Gulf, but the most significant change is not necessarily the replacement of journalists.…

INSIGHTS
Trends
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