FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic Group and MCN, the agencies announced on Monday.…
Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…
The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…
Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and move closer…
For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…
Amazon Web Services (AWS) has been unable to restore access to its cloud-computing region in Bahrain and one of three data-hosting zones in the United Arab…
OpenAI is in early discussions with major investors about a new funding round that could value the ChatGPT maker at around $1.2 trillion, putting the company…
Dentsu has been appointed by Netflix as its sole holding-company media agency partner across EMEA following a competitive pitch process, expanding the relationship beyond the UK…
A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…
DCT Abu Dhabi has launched a new digital platform that brings the emirate’s 200-plus islands, water sports and marine experiences into one interactive guide. The Abu…
LG’s rejection of claims that its televisions record ambient conversations does not end the debate. The controversy exposes a bigger question for the connected-TV industry: how…
Artificial intelligence, resilient travel demand and a wave of new airline and hospitality investments dominated the opening day of Arabian Travel Market (ATM) 2026 in Dubai…
Retail media is becoming a more important advertising channel across the Gulf, but new research suggests brands may be underestimating one of its biggest weaknesses: creative…
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