Ramadan 2027 should start around the 8th of February. Most brands didn’t plan for it yet. Last Ramadan, for one of our clients, things were looking…
Every day, we wade through more content than any of us could ever take in. When everything is competing for attention, nothing is more valuable than…
Sit in on most creative reviews in Dubai, Riyadh or Muscat and the sequence is predictable. The idea is born, presented and approved in English. Arabic…
CNN hosted the inaugural Middle East edition of its Global Perspectives events franchise in Doha on October 29, bringing together more than 600 attendees, including Qatar’s…
Lenskart’s Score Your Frame campaign attracted more than 30,000 participants across the region by building an eyewear activation around Snapscore, a metric associated with users’ activity…
Around 90% of consumers in the UAE would consider buying a vehicle with Level 3 autonomous-driving capabilities or higher, compared with 84% in China, 47% in…
For CPG companies, the past six months’ disruption has created a more complicated challenge than selling to a cautious consumer. The shift is visible in the…
At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…
Allianz Egypt has launched a campaign to mark its 25th anniversary in the country, using humour and everyday situations to highlight how insurance can provide peace…
Most brands still treat Social as an afterthought or a box on a checklist. The campaign is over, the film has been cut, the press release…
Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…
Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to invest in its workforce, CEO Arthur Sadoun…
The post-Iran-Gulf conflict environment has complicated how GCC banks market themselves, against an economic backdrop weaker than at the start of 2026. Commenting on this climate…
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