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How the GCC turned content creation into a career and an industry

Not long ago, career paths across the Arab world followed a familiar script. Medicine, law, engineering, and business were viewed as the only secure routes to…

CANNES-LIONS

Marc Ghosn: This is not a recovery, it’s an acceleration into new areas of growth

As CEO MENA at Wavemaker, Marc Ghosn has a front-row view of how brands across the region are adapting to rapid technological and consumer shifts. In…

INSIGHTS

The $11 billion market the world can’t ignore

The Middle East and North Africa (MENA) advertising market, now estimated at between $9 billion and $12 billion, has entered a decisive phase of global relevance.…

CANNES-LIONS

Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Goodbye generic ads: The AI tools turning every customer into a VIP

The next wave of marketing technology is all about interaction, personalization, and conversational commerce. Global customers do not want to see generic advertisements. They expect brands…

INSIGHTS

“People want a mix of formats”: Canva’s Michael Feichtner on video, design trends

When it comes to content formats, audiences want static and dynamic, polished and raw, fast-paced and professional, often all at once. But the future of content,…

INSIGHTS

GCC CMOs strategic dilemma: 57% believe in brand, 72% chase short-term results

Brands across the Gulf Cooperation Council (GCC) are recalibrating marketing strategies as economic and geopolitical uncertainty reshapes priorities, with a growing number of chief marketing officers…

INSIGHTS

Culture Circle plans first UAE store as part of GCC expansion push

Culture Circle, an Indian hype and luxury marketplace, has launched operations in the UAE as part of its global expansion strategy, aiming to build an authentication-led…

NEWS

Battle for AI influencer trust intensifies as creator economy surges

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…

INSIGHTS

MENA gets first standardized influencer marketing guide

The Marketing + Media Alliance MENA (MMA MENA) has released the region’s first standardized framework for influencer marketing, introducing unified benchmarks for pricing, valuation, and campaign…

NEWS

Europe becomes top Eid escape for GCC luxury travellers as private jet demand soars 144%

GCC luxury travellers are increasingly choosing Europe over traditional short-haul holiday destinations for Eid Al Adha this year, with private aviation demand witnessing a sharp surge…

NEWS

GCC e-commerce set for big Eid boom as shoppers back local brands

Eid al-Adha in the Gulf is no longer simply a seasonal retail spike powered by discounts and last-minute shopping. New data from UAE-based gifting marketplace Udora…

NEWS

GCC sports fans shift to Connected TV ahead of 2026 World Cup: study

Sports fandom in the Gulf is rapidly moving beyond traditional television and social media, with connected TV (CTV), digital audio and digital out-of-home (DOOH) emerging as…

NEWS
Trends
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