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Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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GCC marketers rebalance brand and performance amid uncertainty

Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…

NEWS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Deloitte launches fifth Middle East Technology Fast 50

Deloitte has launched the fifth edition of its Technology Fast 50 programme, highlighting the fastest-growing technology companies across the Middle East and Cyprus as regional startup…

NEWS

OJAR launches Eid Al Adha gift sets targeting GCC festive market

Luxury fragrance house OJAR has unveiled a new collection of Eid Al Adha gift sets aimed at consumers across the Gulf region, with an initial focus…

NEWS

The Gulf was saving global luxury—Then the Iran war changed everything

In May 2025, the GCC luxury industry appeared to be one of the brightest spots in global retail. A Chalhoub Group report described the region’s personal…

INSIGHTS

entourage lands major global and regional mandates across GCC

Dubai-based integrated marketing agency entourage has announced a fresh series of high-profile client wins across communications, destination marketing and live events, strengthening its presence in the…

NEWS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Upbeat 2026 ahead for GCC consumers on rising incomes

With real household consumption in the GCC region projected to expand by 3.4 percent annually over the next five years, outpacing advanced economies, GCC consumer markets…

INSIGHTS
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