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Football

IKEA Alsulaiman turns football free-kick tactic into sofa discount campaign in Saudi Arabia

IKEA Alsulaiman has launched a football-themed campaign in Saudi Arabia that rewards fans with discounts on sofas whenever a player uses one of the sport’s most…

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Pepsi Football Nation: Reimagining football fandom as a borderless nation

Pepsi and Riyadh-based independent agency BigTime Creative Shop transformed football fandom into an entire fictional nation ahead of the FIFA World Cup. Headlined by David Beckham…

CANNES-LIONS

The Blind Seats: Bringing live football to visually impaired fans 

For visually impaired football fans, much of the excitement of a live match can be difficult to access. To address this challenge, stc launched The Blind…

CANNES-LIONS

TOD by beIN, talabat FIFA World Cup campaign sells out in five days across MENA

A FIFA World Cup 2026™ campaign launched by TOD by beIN and talabat has recorded overwhelming demand across the Middle East and North Africa (MENA), with…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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IKEA UAE helps customers get match ready at home this football season

As excitement builds with the start of a new football season, IKEA UAE, operated by Al-Futtaim, is helping customers transform their homes into the ultimate match-day…

NEWS

Can Valvoline turn FIFA 2026 buzz into real business growth?

Two months after unveiling its largest-ever global marketing push for FIFA World Cup 2026, Valvoline is moving into a crucial evaluation phase — and so is…

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TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

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Google Gemini becomes technology sponsor of Iraq, Morocco national football teams

Google Gemini has signed a sponsorship agreement with the national football teams of Iraq and Morocco, aiming to use artificial intelligence to enhance fan engagement and…

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Precision Football Celebrates Three Years as UAE’s Ministry of Sports Taps Platform for National Talent Pipeline

Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best artificial pitches…

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David Beckham Unveiled as AliExpress Global Ambassador

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.

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Adidas and Havas Middle East ‘Weaved As One’ Campaign

Initiative supports the launch of the Saudi Arabia Football Federation Kit.

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Heinz Arabia Dives into World Cup Spirit with its Latest Campaign

Heinz Arabia's latest campaign turns football fanatic, Thomas Heinz into a billboard to represent the brand at the World Cup and also interact effectively with fans.…

NEWS

The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula

How brands can use users' passion for football in the region to create connections.

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