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Fandom

Why Fandom x Local Culture Is the Ultimate Currency 

Sophia Boudjemaa – Business Director, Strategy & Insights: MSL Publicis on how brands can collaborate with fandoms and come out winning

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Why Brands Need To Participate in Mega-Sporting Events

Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean for brands?…

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FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup

FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick off in…

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Where Fans Rule Supreme

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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