Sophia Boudjemaa – Business Director, Strategy & Insights: MSL Publicis on how brands can collaborate with fandoms and come out winning
Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean for brands?…
FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick off in…
Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come…
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