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e& collaborates with ‘Dude with Sign’ on his latest quest from NYC to DXB to ‘Go for More’

After launching "Go for More", a new global brand positioning campaign, e& is collaborating with the immensely popular Instagram page, ‘Dude With Sign’ who’s heading to…

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e& Enterprise Launches ‘Infinite Digital Potential. Realised.’ campaign

The bold brand initiative underscores e& enterprise’s commitment to empowering businesses to unlock their full digital potential, solidifying its position as a leader in the digital…

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Etisalat UAE Launches New Brand Identity “Etisalat by e&”

e& (formerly known as Etisalat Group) today unveiled  “Etisalat by e&” as the new brand identity for Etisalat UAE in line with the group’s recent positioning as the…

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How Etisalat UAE Called on Dynamic Creative to Dial Up Lead Generation by 3.5X

By Tamer Alphonse, Head of Telecom & Lead Generation Business MENA, and Shinez Chalabi, Business Acceleration Head, at Google 

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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e& Appoints Publicis Groupe as Creative Partner

e&, formerly known as Etisalat Group, announced today the appointment of Publicis Groupe as its creative partner. Utilizing its robust UAE and global presence, Publicis Groupe…

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The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA

Tik Tok rounds up the most creative moments on the platform in 2020.

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Brand Communications During Times of Crisis

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter…

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Du vs Etisalat vs beIN: How can GCC viewers watch the FIFA World Cup

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first game on…

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The top 100 brands of 2016

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The top four…

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Top 100 advertisers of 2015

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes…

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Starz Play Arabia exclusively available on Etisalat eLife

Etisalat launched an exclusive partnership with video-on-demand service Starz Play Arabia to offer a range of Hollywood movies and series directly to Etisalat’s eLife TV customers.…

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Etisalat introduces Digital Index for UAE businesses

  In a press statement today, Etisalat UAE announced that it has collaborated with Accenture to introduce the first digital index in the UAE. The initiative…

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