Dmitry Kaminskiy

Longevity economy set to reshape GCC consumer behaviour and brand strategies

Marketing has spent decades treating age as destiny. Consumers are divided into generations and targeted according to assumptions about what people in their twenties, forties or…

THE-VIEW

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Trends

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Longevity economy set to reshape GCC consumer behaviour and brand strategies

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100