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Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

NEWS

Criteo, dentsu launch first AI-driven video campaign

Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…

NEWS

Dentsu wins Netflix’s EMEA media account, remit covers 22 markets

Netflix has selected Dentsu as its media agency of record across the EMEA region, concluding a competitive review that pitted the network against Omnicom and WPP.…

NEWS

Abu Dhabi culture authority appoints Merkle for Louvre digital overhaul

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Global ad leaders boost AI, entertainment spend: dentsu report

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a new report…

AGENCIES

The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being forced to…

NEWS

Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

NEWS

dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”

62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…

NEWS

Tag Appoints Assi Rahbani as Managing Director, MENA

Dentsu accelerates its creative production ambitions with the launch of Tag’s expanded offering and refreshed positioning in the region

NEWS

Samah Raydan, on sports economy, youth, and participation

Samah Raydan, Vice President, Dentsu Sports Analytics MENA, was interviewed exclusively for Communicate on an array of sports-related topics related to the GCC.

NEWS

Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation

Dentsu Sports International (DSI) and Merkle, have been appointed as digital transformation partners by Al-Ittihad Club.

NEWS

DETNSU APPOINTS FIONA BLACK AND MAYA TAYARA

Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. 

NEWS

DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION

Dentsu MENA has today released new insights from its "Unlocking the Currency of Attention KSA" study, showcasing Snapchat's powerful role in capturing and retaining audience attention…

NEWS
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