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Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Dentsu study outlines four forces shaping consumer behavior

Dentsu launched its latest Consumer Vision report, Mothers of Reinvention, a global study examining the shifts set to reshape technology, culture, consumers and brands over the…

NEWS

Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

NEWS

Criteo, dentsu launch first AI-driven video campaign

Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Dentsu wins Netflix’s EMEA media account, remit covers 22 markets

Netflix has selected Dentsu as its media agency of record across the EMEA region, concluding a competitive review that pitted the network against Omnicom and WPP.…

NEWS

Abu Dhabi culture authority appoints Merkle for Louvre digital overhaul

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to…

NEWS

Global ad leaders boost AI, entertainment spend: dentsu report

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a new report…

AGENCIES

The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being forced to…

NEWS

Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

NEWS

dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”

62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…

NEWS

Tag Appoints Assi Rahbani as Managing Director, MENA

Dentsu accelerates its creative production ambitions with the launch of Tag’s expanded offering and refreshed positioning in the region

NEWS

Samah Raydan, on sports economy, youth, and participation

Samah Raydan, Vice President, Dentsu Sports Analytics MENA, was interviewed exclusively for Communicate on an array of sports-related topics related to the GCC.

NEWS

Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation

Dentsu Sports International (DSI) and Merkle, have been appointed as digital transformation partners by Al-Ittihad Club.

NEWS
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