Automobili Lamborghini and Dentsu Creative Italy have unveiled a new launch film for the Urus SE Performante, using a cinematic narrative to explore themes of ambition,…
Dentsu’s global media network Carat has been named Media Network of the Year at the Cannes Lions International Festival of Creativity 2026, one of the advertising…
Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…
Dentsu launched its latest Consumer Vision report, Mothers of Reinvention, a global study examining the shifts set to reshape technology, culture, consumers and brands over the…
Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…
Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…
Netflix has selected Dentsu as its media agency of record across the EMEA region, concluding a competitive review that pitted the network against Omnicom and WPP.…
Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to…
Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a new report…
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being forced to…
Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…
62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…
Dentsu accelerates its creative production ambitions with the launch of Tag’s expanded offering and refreshed positioning in the region
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