Dentsu - Communicate Online
Dentsu

Dentsu wins Netflix’s EMEA media account, remit covers 22 markets

Netflix has selected Dentsu as its media agency of record across the EMEA region, concluding a competitive review that pitted the network against Omnicom and WPP.…

NEWS

Abu Dhabi culture authority appoints Merkle for Louvre digital overhaul

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to…

NEWS

Global ad leaders boost AI, entertainment spend: dentsu report

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a new report…

AGENCIES

The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being forced to…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

NEWS

dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”

62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…

NEWS

Tag Appoints Assi Rahbani as Managing Director, MENA

Dentsu accelerates its creative production ambitions with the launch of Tag’s expanded offering and refreshed positioning in the region

NEWS

Samah Raydan, on sports economy, youth, and participation

Samah Raydan, Vice President, Dentsu Sports Analytics MENA, was interviewed exclusively for Communicate on an array of sports-related topics related to the GCC.

NEWS

Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation

Dentsu Sports International (DSI) and Merkle, have been appointed as digital transformation partners by Al-Ittihad Club.

NEWS

DETNSU APPOINTS FIONA BLACK AND MAYA TAYARA

Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. 

NEWS

DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION

Dentsu MENA has today released new insights from its "Unlocking the Currency of Attention KSA" study, showcasing Snapchat's powerful role in capturing and retaining audience attention…

NEWS

Faisal Algain Appointed Head of Growth and Client Engagement for Dentsu Saudi Arabia

Algain brings over 20 years of industry experience as an advertising veteran, with a proven track record of building and growing brands in Saudi Arabia.

NEWS

Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic

Partnering with Snap and Teads, and powered by Lumen Research, the study will unlock the performance of key digital platforms when it comes to eyes-on-format attention…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data