Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At…

Dubai-based martech startup MEmob+ has won five awards at the MMA Smarties DACH Awards 2025 in Germany, marking a significant milestone for the UAE’s…

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…

In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital…

Acxiom Expands AI, Data, Tech, and Product Capabilities in MENAT Region as Part of MCN Family Offering Middle East Communications Network (MCN) has announced…

Brand View was created for the purpose of Empowering Brands, Retailers, and Distributors Across the GCC & MENA Region.

Arla Foods’ in-house digital team leveraged retail transaction data through the LiveRamp data collaboration platform to to achieve 23% revenue growth with select promoted…

Khan has previously worked in various leadership positions with NTT Data, Microsoft, and the NHS.

By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer

The research also explores ways to enhance data best practices in the era of Web 3.0.

Agreement kicked off on June 1, 2022.

Data & analytics firm will have its headquarters in Dubai.