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Criteo, dentsu launch first AI-driven video campaign

Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…

NEWS

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Criteo, the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners, announced on Monday that it has become the first advertising technology…

NEWS

Promofix Partners with Criteo & Expands Market Reach Across Lower Gulf & Levant

Promofix, a full-service advertising and communication company and the digital arm of JGROUP, has signed an agreement with Criteo, a global technology company that helps brands,…

NEWS

Commerce Media Takes Off: Transforming the Online Shopping Experience

By Gosia Wajchert, Criteo Managing Director, Middle East, and Africa

NEWS

Branded

It’s Time to Change The Way We Think About Creative

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance…

NEWS

Criteo’s new tech offers personalized creative ads in real-time

Performance marketing tech company Criteo has launched ‘Kinetic Design,’ its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every…

NEWS

Criteo partners with Integral Ad Science

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science.

NEWS

Criteo’s AD-X Tracking tool to work with Twitter

Global digital performance advertising company Criteo has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program.…

NEWS

Criteo launches advertising prediction engine based on actual purchase behavior

Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation…

NEWS

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data

Criteo, dentsu launch first AI-driven video campaign

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Promofix Partners with Criteo & Expands Market Reach Across Lower Gulf & Levant

Commerce Media Takes Off: Transforming the Online Shopping Experience

Transparency in the storm: How the GCC managed crisis communication

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA

It’s Time to Change The Way We Think About Creative

Criteo’s new tech offers personalized creative ads in real-time

Criteo partners with Integral Ad Science

Criteo’s AD-X Tracking tool to work with Twitter

Criteo launches advertising prediction engine based on actual purchase behavior