By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This…

Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan…

By Karen Abdullah, Senior Project Manager, VICE Arabia

Why does every Egyptian ad sing?

Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan – Hasselhoff has been spotted all…

By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe

The annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards…

Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…

Launching on 29 February 2024, Forever Revitalizing encapsulates the essence of AlUla as the up-and-coming tourist destination in Saudi Arabia.