By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital…

For its 20th anniversary, RT (Russia Today) has launched a bold series of AI-assisted videos that blur the boundaries between journalism, technology, and influence.…

WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This…

Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan…

By Karen Abdullah, Senior Project Manager, VICE Arabia

Why does every Egyptian ad sing?

Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan – Hasselhoff has been spotted all…