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conflict

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

Dubai hotels shift marketing strategy as regional tensions hit luxury tourism

Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked to the Iran conflict weigh on international tourism, according…

NEWS

AWS disruption after Iran-linked strikes exposes marketing sector’s cloud dependence in the Gulf

“The recent AWS disruptions were a reminder that even the most advanced digital infrastructure ultimately relies on physical systems that can be affected by real-world events,”…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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