An open letter to all international media, on behalf of all communications professionals in the Gulf
By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…
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Brands adjust ad placements as regional tensions reshape online engagement
As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real time. In this interview, Maira Mehnoor, Programmatic Manager…
NEWS
MCN guides brands through volatile regional media landscape
As geopolitical tensions reshape the media landscape across the Middle East, brands are being forced to reassess how, where, and even whether they communicate. In moments…
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