Brands To Consumer

Ramadan on TikTok: Authenticity and Inclusivity Key Ingredients for Brands to Succeed

By Puja Khandelwal, Senior Manager, Brand Health, Ipsos and Aaron Almeida, Insights Partner, TikTok.

Facebook Has Become The Storefront For Direct To Consumer Brands

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a unicorn,…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Trends

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Ramadan on TikTok: Authenticity and Inclusivity Key Ingredients for Brands to Succeed

Facebook Has Become The Storefront For Direct To Consumer Brands

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season