By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.
Forrester Research provides solutions on how to tackle the challenge of data deprecation.
By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for…
In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has changed within…
Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is still on.…
Internet users all over the world are concerned about how organizations are using their personal data. In fact, it’s not uncommon to see a news…
While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure…
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”. When…
Last week, Publicis Groupe and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all…
