December 9, 2025
Nielsen Audience Segments Now Integrated into Amazon Ads Marketplace
Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon…
Audience
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Read moreOctober 30, 2019
The Creative Surplus
By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are…
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April 23, 2019
Now’s The Time To Take Omnichannel Approach To Your Branding
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…
Read moreJuly 31, 2016
Data night
Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…
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June 14, 2015
Google launches Google Preferred for YouTube
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…
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May 26, 2015
Ipsos Connect MediaCell and MMS test new TV viewing measurement system
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy…
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March 31, 2015
Saudi Media Measurement Company kicks off TV audience project
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…
