December 9, 2025
Nielsen Audience Segments Now Integrated into Amazon Ads Marketplace
Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon…
Audience
Read more
Read moreOctober 30, 2019
The Creative Surplus
By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are…
- Read more
May 26, 2015
Ipsos Connect MediaCell and MMS test new TV viewing measurement system
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy…
- Read more
March 31, 2015
Saudi Media Measurement Company kicks off TV audience project
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…
