Attention - Communicate Online
Attention

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

Why Judgment, Not Visibility, Will Define Communications Leadership

With audiences distracted, trust on the line, and AI reshaping everything, communications are transforming before our eyes. In this discussion, Ziad Hasbani, Regional CEO, at Weber…

NEWS

Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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