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Arabic

Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories

Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…

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Abu Dhabi Arabic Language Centre launches Digital Arabic Library on Amazon

Abu Dhabi Arabic Language Centre (ALC), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has partnered with Amazon to launch…

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Shahid becomes MBC Shahid as group aligns streaming with broadcast strategy

Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service more…

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Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic

Partnering with Snap and Teads, and powered by Lumen Research, the study will unlock the performance of key digital platforms when it comes to eyes-on-format attention…

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Deep Dive Into the World of Arabic Infotainment

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…

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