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Arabic

Gulf businesses favour Arabic advertising despite English brand names, data shows

Gulf businesses are overwhelmingly choosing Arabic over English for their advertising, even when their brand names are written in English, according to new data from AI…

INSIGHTS

Arabic is the hero: Why Gulf creatives must rethink English-first

Sit in on most creative reviews in Dubai, Riyadh or Muscat and the sequence is predictable. The idea is born, presented and approved in English. Arabic…

THE-VIEW

AI can speak Arabic, but can it understand Arab culture?

Artificial intelligence can increasingly reproduce Arabic dialects, translate advertisements and adapt creative content for different markets. But speaking the language is not the same as understanding…

INSIGHTS

Arabic YouTube audiences share a common emotional language: study

A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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Luma AI opens Arabic-enabled image API across MENA

Luma AI has opened access to its Uni-1.1 API, introducing production-grade image generation and natural-language editing tools with native Arabic-language rendering for developers and enterprises across…

NEWS

Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories

Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…

NEWS

Abu Dhabi Arabic Language Centre launches Digital Arabic Library on Amazon

Abu Dhabi Arabic Language Centre (ALC), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has partnered with Amazon to launch…

NEWS

Shahid becomes MBC Shahid as group aligns streaming with broadcast strategy

Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service more…

NEWS

Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic

Partnering with Snap and Teads, and powered by Lumen Research, the study will unlock the performance of key digital platforms when it comes to eyes-on-format attention…

NEWS

Deep Dive Into the World of Arabic Infotainment

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…

NEWS

CNN Business Arabic Goes Live

New media outlet delivers global economic, business and finance news and analysis to millions of Arabic speakers across the globe.

NEWS

Welcome to YouTube Batala 2.0

Hub dedicated to highlighting the next generation of Arabic-speaking women creators makes its come back.

NEWS

Twitter Introduces New Arabic Feminine Language Setting on Twitter.com

In parallel, Twitter launched a campaign titled #FeminineArabic (أتحدث_بالمؤنث#) in partnership with organizations and brands across the region.

NEWS
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