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Appsflyer

AppsFlyer launches Web Performance Measurement

AppsFlyer launched Web Performance Measurement on Thursday, extending the attribution framework long used in mobile performance marketing to web campaigns as marketers seek unified measurement across…

NEWS

Ecom marketers shift budgets as acquisition costs rise: AppsFlyer

The global ecommerce marketing industry is rapidly shifting away from acquiring new users and toward re-engaging existing customers as rising advertising costs, market saturation and geopolitical…

NEWS

AppsFlyer appoints Alexia Nakad as GM for Western Europe and Middle East

AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East, a newly created role aimed at accelerating the company’s regional expansion…

BRANDS

AppsFlyer launches ‘Scoring Big’ report ahead of 2026 global soccer event

AppsFlyer has released a new report titled “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event”, offering brands a data-led playbook to capitalise…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Mobile gaming marketers face rising ad pressure as AI floods channels

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…

NEWS

Tick-Tock… Time’s Up for Platform-First Advertising: It’s Time to Break Free from Single-Platform Overreliance

Sue Azari, Industry lead, eCommerce lead at AppsFlyer has contributed this op-ed exclusively for Communicate.

NEWS

Chinese Retail Apps Drive Nearly Three-Quarters of UAE eCommerce Ad Spend Amid Rising Competition

Home-grown brands face uphill battle as overseas players double down on UAE opportunity.

NEWS

AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In

Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing forces in…

NEWS

AppsFlyer Promotes Sarah Maina to Regional Manager – Middle East & France to Drive Growth and Cross-Market Synergy

AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Sarah Maina to the position of Regional Manager, Middle East…

NEWS

Unlocking Detail for Retail

By Sue Azari, Industry Lead E-commerce at AppsFlyer

NEWS

AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms

The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.

NEWS

Exploring the Creative Ad Landscape in the Era of AI

AppsFlyer's latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the 'creative winner' in the complex world of digital advertising.

NEWS

Over Half of Android Apps Downloaded by UAE Consumers Uninstalled in Under 30 Days

Lifestyle, finance, shopping, and food and beverage apps were among the categories that suffered the highest uninstall rates by UAE consumers, according to AppsFlyer's latest report.

NEWS
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