AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East, a newly created role aimed at accelerating the company’s regional expansion and strengthening its omni-channel marketing strategy.
In the position, Nakad will lead AppsFlyer’s growth and strategic development across the two regions as the company continues to position itself as a Modern Marketing Cloud. The role comes as brands increasingly seek to unify measurement, data collaboration, and activation across fragmented digital ecosystems.
According to AppsFlyer, the appointment marks an important step in the company’s evolution, as it expands its capabilities to help marketers connect data and performance across multiple channels.
“Alexia is a globally recognised leader with an outstanding track record of building and scaling high-performing organisations across multiple regions,” said Alex Grach, General Manager, EMEA at AppsFlyer.
“Her deep expertise in data-driven marketing, commercialisation, and strategic partnerships — combined with her experience operating at scale in complex, multi-market environments — makes her uniquely positioned to lead EMEA West and accelerate our omni-channel and data collaboration ambitions.”
Originally from Australia and based in London for the past eight years, Nakad brings more than 18 years of experience in international expansion, commercial growth, and strategic partnerships across EMEA, APAC and LATAM.
Before joining AppsFlyer, Nakad held senior roles at LiveRamp and previously at Acxiom, where she helped launch and scale operations across more than 30 markets. During that time she also led regional turnarounds following acquisitions and developed partnerships with global brands including TikTok, Coca-Cola, Disney and L’Oréal.
She also spearheaded a strategic partnership between LiveRamp and Middle Eastern conglomerate Majid Al Futtaim, strengthening the company’s presence in the region.
Nakad’s background spans data commercialisation, omni-channel measurement, go-to-market strategy and operational transformation, alongside experience building long-term partnerships with brands and technology platforms.
“I’m thrilled to join AppsFlyer as GM for EMEA West at such a pivotal and strategic moment for the company,” Nakad said. “AppsFlyer has built an exceptional foundation and plays a critical role for customers, partners and the broader ecosystem. Our focus now is to accelerate strategic growth, drive innovation, and deliver even greater value to our clients and partners across Western Europe and the Middle East.”
