Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…
In 2026, FMCG leaders have moved beyond adjusting pricing based on supply and demand factors, and into individualized pricing. Toward this goal, Agentic AIs are tasked…
In a move that signals how deeply artificial intelligence is reshaping consumer brands, Unilever has signed a five-year partnership with Google Cloud to build what it…