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agentic AI

Dubai Chamber partners with Alibaba Cloud to accelerate adoption of Agentic AI

Dubai Chamber of Digital Economy has signed a Memorandum of Understanding (MoU) with Alibaba Cloud to accelerate the adoption of Agentic AI technologies among private sector…

NEWS

Retail media’s creative problem is getting harder to ignore in the GCC

Retail media is becoming a more important advertising channel across the Gulf, but new research suggests brands may be underestimating one of its biggest weaknesses: creative…

INSIGHTS

Agentic AI is reshaping enterprise security, forcing organizations to adapt quickly

Artificial intelligence is entering a new phase. Rather than simply responding to prompts, AI systems are increasingly capable of acting independently with regards to planning, making…

THE-VIEW

Most CMOs see AI transforming marketing, but few adopt Agentic AI: BCG

While nearly all chief marketing officers (CMOs) believe artificial intelligence is reshaping marketing, most have yet to fully transform their own organisations to take advantage of…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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Trends
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