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agentic AI

Retail media’s creative problem is getting harder to ignore in the GCC

Retail media is becoming a more important advertising channel across the Gulf, but new research suggests brands may be underestimating one of its biggest weaknesses: creative…

INSIGHTS

Agentic AI is reshaping enterprise security, forcing organizations to adapt quickly

Artificial intelligence is entering a new phase. Rather than simply responding to prompts, AI systems are increasingly capable of acting independently with regards to planning, making…

THE-VIEW

Most CMOs see AI transforming marketing, but few adopt Agentic AI: BCG

While nearly all chief marketing officers (CMOs) believe artificial intelligence is reshaping marketing, most have yet to fully transform their own organisations to take advantage of…

INSIGHTS

From content to coordination: How Agentic AI is reshaping modern marketing

Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Trends
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