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Inside Egypt’s undervalued ad tech engine

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented inventory, and low transparency,…

INSIGHTS

Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Super Bowl Ad

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super Bowl 60…

NEWS

OpenAI’s Planned Ad Push Could Generate $25 Billion Annually by 2030: Report

OpenAI’s move to introduce advertising on ChatGPT could grow into a multi-billion-dollar revenue stream by the end of the decade, according to a report published on…

NEWS

KING FAISAL SPECIALIST HOSPITAL GOES FOR “STRANGERS” TO ENCOURAGE ORGAN DONATION

King Faisal Specialist Hospital issues ad to encourage organ donation.

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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KSA’s March Advertiser of the Month: Which Brands Made it to the Top?

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

NEWS

Snap Inc. Offers New Innovative Solutions for Advertisers with First Story Ads

Brands and partners now have the opportunity to place the coveted First Story ad in Friend Stories, providing opportunities to boost interaction and impact.

NEWS

YouGov’s Advertiser of the Month – November 2022

Which brands made it to the top?  

NEWS

Wunderman Thompson & NUK Launch Temperature-Controlled Ads

Wunderman Thompson creates print ads that provide real-life product demos to help parents test the temperature of baby milk while on-the-go

NEWS

Twitter Apologies For “Inadvertently” Used Emails For Ads

Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they are unable…

NEWS

Ad Exchanges Spend $235 Million On Disinformation Websites

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to…

NEWS

Google Experiments With Its Own Contextual Ads, As Privacy Legislation Looms

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way…

NEWS

AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for…

NEWS

Google Is Testing A Carousel Format For Its Text-Based Ads

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user…

NEWS
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