In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can…

iion, a unified game advertising platform, has secured seed capital investment from TEN13.vc, a global network-driven venture capital firm. 

Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.

iCubesWire is known for its ad tech solutions, including a content production studio and influencer marketing expertise. 

The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with…

The collaboration will allow MMPWW to expand its portfolio of ad networks to include exclusive Huawei audiences.

The adtech provider expands further into in-gaming advertising.

The move is part of a strategic agreement with Abu-Dhabi-based Seventh Decimal, putting audience measurement at the core of out-of-home trading.

By Tamer Alphonse, Head of Telecom & Lead Generation Business MENA, and Shinez Chalabi, Business Acceleration Head, at Google

CEO at Havas Media Middle East

CEO at PHD MENA