By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…
The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ads, while consumer goods dominated the…
Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…
More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…
Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behavior across…
Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…
As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real time. In this interview, Maira Mehnoor, Programmatic Manager…
The global advertising market continues to grow, projected at more than $1 trillion annually, yet effectiveness remains stubbornly inconsistent. Creative output is accelerating across platforms, driven…
Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the medium’s transition from experimental buy to mainstream marketing channel. According…
Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East can tap…
Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout starting the…
The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into…
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new research. As…
Stay in the know
What are you interested in?
