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Meta set to overtake Google in global ad revenue for the first time

Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…

NEWS

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

Nielsen highlights ad-supported TV viewing trends ahead of upfront negotiations

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behavior across…

NEWS

Ads that tell stories outperform feature-led campaigns, Ipsos study finds

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Brands adjust ad placements as regional tensions reshape online engagement

As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real time. In this interview, Maira Mehnoor, Programmatic Manager…

NEWS

Generative AI made ads faster, predictive AI wants to make them work

The global advertising market continues to grow, projected at more than $1 trillion annually, yet effectiveness remains stubbornly inconsistent. Creative output is accelerating across platforms, driven…

NEWS

Podcast Ad Spending Surges 32% in Q4 as Brands Pile In

Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the medium’s transition from experimental buy to mainstream marketing channel. According…

NEWS

Yango Ads Releases Ramadan 2026 Demand Playbook for MENA Brands

Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East can tap…

NEWS

Meta moves to monetize Threads with global ad rollout

Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout starting the…

NEWS

OpenAI introducing ads to ChatGPT in a bid to increase revenue

The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into…

NEWS

Ad fatigue worsens as 93% of consumers avoid advertising: Study

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new research. As…

INSIGHTS

YouTube tests AI creator avatars as consumers remain wary of virtual influencers

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over AI’s role…

NEWS

One-shot ads and Docu-style: filmmaking trends your clients will crave

The demand for commercial film is higher than ever. Today’s audiences are more discerning, demanding content that feels authentic and emotionally resonant. Trends are evolving rapidly,…

NEWS
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