Adaptive Marketing

Why Localization Matters in the Middle East

By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.

NEWS

How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)

By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta

NEWS

Why Brands Need To Participate in Mega-Sporting Events

Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean for brands?…

NEWS

How Bentley Markets Itself as a Sustainable Luxury Brand

With a sustainable investment worth £2.5 billion Bentley aspires to transform its entire product portfolio, into a next-generation, digital, flexible, and high-value manufacturing facility.

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Branded

Reflections Of Cannes Lions 2019

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette,…

NEWS

Mindshare’s Norm Johnston releases book on adaptive marketing

Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive and Successful…

NEWS

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data

Why Localization Matters in the Middle East

How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)

Why Brands Need To Participate in Mega-Sporting Events

How Bentley Markets Itself as a Sustainable Luxury Brand

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA

Reflections Of Cannes Lions 2019

Mindshare’s Norm Johnston releases book on adaptive marketing